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The Importance of Passion

In this article, I want to tell you more about the importance of passion in our Company.

Our technical background is in automotive mechanics and power train systems. This helped us to realize five consecutive generations of functional prototypes using high-quality materials and lithium-ion batteries. This approach led by the philosophy of continuous improvement is something that permeates our company in every process and department.

Passion is a state of mind.

As Steve Jobs famously said, “The only way to do great work is to love what you do.”

We often hear that we need to put passion into everything we do. Passion is one of those words that people use often without really understanding the original meaning of the word. By definition, passion can be described as ‘a strong liking, desire or devotion towards an activity, object or concept’.

Passions give us purpose, but more than that, they make us feel that we have a purpose in our lives.

That’s what makes passion so important; they make us feel that we’re on the right path in life and give us hope for a happy and exciting future.

To be passionate about something is to weather the storm no matter how hard it is.

Passionate people are almost always ambitious. They want to have a say in the field that they love. They read about it, study it, embrace it and never really escape from it. It is a gift and a curse.

In Business, Passion can Drive you Like No Other.

“Passion is one of those intangibles that drives an entrepreneur, gets them through the good times and the bad times, and ultimately dictates the success of any startup. If you are not passionate about what you are building, you might as well pack up your bags right now, as your startup will never work.” George Deeb (Read the rest of this interesting article here).

In Business, there are high highs and low lows. There are times when you will question why you are taking this route and if it’s ever going to become what you want it to. That’s where passion comes into play.

Success is not a sprint, but a marathon. And because of this, you need to learn how to build sustainable motivation to support your action.

Do it with passion, and success will follow.
What gives you meaning?


Here are a few examples of inspiring entrepreneurs that can make you understand the importance of Passion:

  1. Bill Gates, right, created Microsoft. Long before that, however, he was an amateur programmer who was passionate enough about computers that in the eighth grade, he managed to get excused from math class to design things like early video games.
  2. Steve Jobs is another perfect example. For the founder of Apple, the simple phrase — “people with passion can change the world” — holds the secret to entrepreneurial success. In 2015 in his famous commencement speech at Stanford University said: “You’ve got to find what you love,” Jobs said. “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.”
  3. Yvon Chouinard. An avid climber, Chouinard bought a second-hand forge and began to make his own equipment. Ultimately he founded Patagonia, a manufacturer of high-end outdoor clothing that did $600 million in sales in 2013.
  4. Colonel Sanders. He is the inventor of the secret recipe for fried chicken and the founder of Kentucky Fried Chicken, the KFC fast-food chain. Colonel Sanders in 1952, at the age of 62, after going bankrupt, decided to travel all over the United States to sell his fried chicken recipe to restaurant owners. Before getting his first business deal, Colonel Sanders received 1,000 doors in his face. ONE THOUSAND!

The importance of Passion for Us.

linky founders sharing ideas
Passion is energy. Feel the power that comes from focusing on what excites you.


When Paolo, Fabio, Giovanni, and Cristiano got together to found Linky Innovation, they were a group of friends in their 30s, with an urge of doing something they really cared about.

They enjoyed spending time with each other in order to achieve their dreams, together.

They were driven by their passion for technology, electric cars, sustainability, design, and mechanics.

The idea of creating something high-tech, unique in the world, useful, and meticulously cared for in every detail gave them a driving force, the fuel to overcome all the difficulties and challenges.

Fun Fact: In our region in Italy, Le Marche, we have a special word to describe strongly motivated people. The word we use is “Tignoso”, which literally means to be: stubborn, headstrong, damn determined. In short, it means to set yourself a goal and pursue it with such willpower that nothing and no one can deter you from your goal.

We proudly define ourselves as a group of joyful tignosi!

Conclusions: Have the courage to follow your Passion.

To strive for your passion is to be different from the rest.

Not everyone has the bravery or the opportunity to embrace their passion. In order to survive, most of us prefer to be practical rather than passionate.

Passion is everything. Following your passion is the secret to overcoming the setbacks all entrepreneurs face and it builds resistance against the inevitable naysayers who will question your vision.

Do you remember Colonel Sanders? Well, he undoubtedly didn’t lack of “tigna”.

But just imagine if he had surrendered to the 999th closed door.

Well, if you’re not achieving your goals, it’s most likely because you keep giving up too soon.

If you’re not passionate about your ideas, nobody else will be.

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